A Successful On-Ground Campaign for Myntra: By Karmatech!


Sounds Cool??? Yea it is and that makes us proud moreover! Myntra.com, so called India’s Largest Online Fashion Store stylishly used On ground medium to promote their latest TVC and convince huge number of SHOPAHOLICS to go online and claim discounts they won playing Myntra Game. Precisely, on digital screens and on the Grounds of several Malls in Delhi!!!

The response received was ‘MASSIVE’ be in terms of User Engagement, Participation and Discount coupon Redemption. Integration of Kinect with the game helped the brand bag 7500 participants and 6000 new shoppers where during this long three weekends drive, 8000 coupons were distributed and reportedly, 80 percent were redeemed.

Isn’t it calls in BIG APPLAUSE for the Digital Team???

Read more at:

http://www.afaqs.com/news/story/40536_Myntra-plays-the-game

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