Social media has no strict rules to be followed, but surely, there is a set of etiquette that needs to be considered especially with the number of hashtags used in a post (as some platforms are tag friendlier than others).
While we use hashtags, many questions come across our mind such as- Can we use a hastag in the beginning? Should we use it at the end or in the middle? Can we put more than one hashtag in a post? Or how many hastags are too many?
Here are the answers.
It is best to put hashtags at the end. The more you become confident in your posting/writing skills, the more you become flexible in seeding hashtags into your posts as opposed to simply adding them at the end.
The number of hashtags you use entirely depends upon the platform you are using. A study recently revealed that where facebook post’s engagement rate is by far the best with one or two hashtags, it is nearly half when six or more tags are used. On the other hand, Instagram shows the engagement rate to be higher when a post contains 11 or more tags. Twitter usually gives a room for one or two tags in a normal post.
You can use a hashtag either by creating your own or by taking the advantage of the existing ones.
- Attempting hashtag hijacking is a tricky move, but if you spend some time and put efforts, the pay-offs are fantastic. Take #NationalFriedChickenDay as an example, when it started trending, it gave a perfect opportunity to the brand KFC. While taking its advantage, they targeted the audience of qualified, hungry customers and succeeded. In the same way, when #hottestdayoftheyear started trending, beauty brand L’Oreal smartly hijacked the hashtag into their posts. You should keep in mind that this whole business of adding hashtags is only to strengthen your brand. So rather than adding anything that seems to be popular; be choosy about them. There are too many innocent tags out there, when executed may not suit your work.
- While creating your own hashtag, beware of those who come off as an opportunist trying to benefit from it. The best example for this is a twitter campaign by McDonald which is backfired when people started using #McDStories hashtag in all the wrong ways. It’s clear that the company wanted to use it for the purpose of positive PR and befriending skeptics, but people used it to state their horror stories and for brand criticism.