GenX Nano Banner Ad Takeover


Tata Nano’s Newest Hatch is in town! Have you booked your test drive yet??? Hmm?

Can’t be fake yaar!!! Let’s talk business ;) ;)

Karmatech Mediaworks have recently created a Banner Ad Takeover for the newest GenX Nano Easy Shift, once again justifying their “Creative with technology” image. This banner is floating currently on Indiatimes.com (for few days though ;) ).

This interactive banner is planned to showcase the exclusive features of Tata Nano’s newest hatch by the use of “Motion tracker” technology.

Four of the features of GenX Nano were flaunted in it, by engaging customers with their actions/gestures such as swipe by hand, smile, eye blink and head tilt in front of the webcam (and with a procedure for mouse users too).

  • The car has 110L of Luggage space which is excellently demonstrated in this banner. The user, while experiencing ‘webcam’ has to just swipe their hand to load the luggage (placed near the car) into the boot.
To feature GenX Nano boot space

To feature GenX Nano boot space

  • Since this new launch is featuring “freedom from clutch pedal” that will obviously bring smiles on users face, we tried to show it off in a unique way i.e. when the webcam detects smile from user on webcam of course, the car will move automatically.
Freedom from clutch pedal to bring smile

Freedom from clutch pedal to bring smile

  • To experience ePAS (Electric power assisted steering) feature, user have to just tilt their head in front of the webcam.
  • And the final twist in the banner is that one can park GenX Nano in the blink of an eye.
Park in a Blink

Park in a Blink

Back